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To the world this was a cable access arts and crafts show where an 89-year old hip woman known as Sue Teller taught her audience “how to make something new from something old.” The show did not only function as a really subtle product placement advertising campaign for Mountain Dew, it also promoted DIY user-friendly technologies and social networking. Not to mention recycling as a mayor green trend, without ever mentioning the word green. Now that is clever marketing! It was created by Ecopop in response to the rising interest in DIY principles. This marketing ploy proves that eco-friendly can be funny too.  As these videos demonstrate, you don't have to say green to be green. You don't even have to be green to be green. You only have to find innovative, culturally relevant ways to communicate your message responsibly. And that is perhaps the biggest marketing challenge of them all.
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