Superstar

Azerbaijan and BIG Team Up for Leisure Peaks

By: Going Like Sixty - Published: Feb 12, 2009   Updated: May 31 2011 • References: big.dk
If you took a million square meters of totally undeveloped land in a relatively undeveloped nation, what would you build? Bjarke Ingels Group (BIG) is going to attempt to build a mountain range. The Zira Island Master plan in Baku, Azerbaijan will be seven “leisure peaks” to reflect the seven mountain peaks that Mother Nature built. It will be a 100% sustainable ecosystem.

Implications - Wealthy consumers are constantly seeking new ways to experience luxury. By constructing a mountain range or resort in remote, uninhabited locations, companies or developers can provide wealthy consumers with a prestigious experience. Companies that can offer a private, high-end experience are going to find high rates of success with wealthy consumers in search of such an experience.