Twisted mountain roads and zooming sports cars. Now, you wouldn’t think of taking a walk down that road, would you? But that is exactly the dynamic backdrop of the new Spring Summer 2009 ad campaign for Hugo Boss Black.
Photographed by the incomparable Mario Testino, the ads feature rising beauty Toni Garrn and two unidentified male models as glamorous travelers who opt to get some fresh air by taking a walk in the middle of that dangerous road.
While Testino played paparazzo for the new Michael Kors ads (see below), he takes charge and gets the shot face to face here.
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Interest: 4 minutes
Concept: Dangerous Mountain Roads Ads
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Segment: Females, 18-55
Comparison Set: 20 similar articles, including: paparazzi fashion campaigns, 20 innovative photo shoots by mario testino, and fashion-branded phones.
Dangerous Mountain Roads Ads
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