Moiuntain Biking legend Hans "Now Way" Ray has mountain biked down the side of a buliding, with a bungee cord attached to the bike. He continues to push the boundaries of the sport with dramatic stunts around the globe.
Implications - Consumers want to associate themselves with not only an active lifestyle, but also an exciting lifestyle. Businesses like Red Bull that align themselves to extreme sports events and stunts have a rebellious persona that their target demographic appreciates. While this embrace of extremist sports isn't for every brand, there is a lot to learn from those who have been successful within this realm. The trend of extreme sports is only growing stronger.
Stats for Mountain Biking Down the Side of a Building
Trending: Older & Mild
Research: 3,255 clicks in 481 w
Interest: > 3 minutes
Concept: Mountain Biking Down The Side Of A Building
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: top 25 wearable innovations in may, artistic toilet paper packaging, and intelligent game design apps.
Mountain Biking Down the Side of a Building
More Stats +/-
Artistic Toilet Paper Packaging
Top 25 Wearable Innovations in May
Intelligent Game Design Apps
Brutalist Naked Motorbikes
Iconic Emoji Jewelry