The Hans Rey Story

By: Jeremy Gutsche - Published: Mar 11, 2007   Updated: Apr 14 2011 • References: hansrey & neatorama
Moiuntain Biking legend Hans "Now Way" Ray has mountain biked down the side of a buliding, with a bungee cord attached to the bike. He continues to push the boundaries of the sport with dramatic stunts around the globe.

Implications - Consumers want to associate themselves with not only an active lifestyle, but also an exciting lifestyle. Businesses like Red Bull that align themselves to extreme sports events and stunts have a rebellious persona that their target demographic appreciates. While this embrace of extremist sports isn't for every brand, there is a lot to learn from those who have been successful within this realm. The trend of extreme sports is only growing stronger. Stats for Mountain Biking Down the Side of a Building Trending: Older & Mild
Research: 3,255 clicks in 477 w
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Concept: Mountain Biking Down The Side Of A Building
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Segment: Neutral, 18-35
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