The Hans Rey Story
Implications - Consumers want to associate themselves with not only an active lifestyle, but also an exciting lifestyle. Businesses like Red Bull that align themselves to extreme sports events and stunts have a rebellious persona that their target demographic appreciates. While this embrace of extremist sports isn't for every brand, there is a lot to learn from those who have been successful within this realm. The trend of extreme sports is only growing stronger.Stats for Mountain Biking Down the Side of a Building Trending: Older & Mild
Traction: 3,238 clicks in 394 w
Interest: > 3 minutes Concept: Mountain Biking Down The Side Of A Building
Related: 62 examples / 48 photos
Segment: Neutral, 18-35 Comparison Set: 23 similar articles, including: haute hiking boots, modern halloween costumes, and eclectic quirky homes.