From starting a war between the sexes and causing marital problems between actress Eva Longoria and her husband Tony Parker, to throwing powder on athletes, setting them on fire and making them jump over cars, Nike has always been creative in its ad campaigns.
This cluster features a collection of the memorable Nike print ad campaigns and commercials that were featured in Trend Hunter. Enjoy them all below.
Implications - Nike has succeeded in creating commercials that are a seminal part of popular culture and considered art. By creating commercials that go beyond merely pushing a product, Nike has created ads that people want to talk about. Companies should consider how invoke elements of pop culture into their ads to give them relevance.
SCORE
6.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 84%
Freshness 8%
