Rockstar

Guy Richie's Nike Ad Takes It To The Next Level

By: Ayman - Published: Apr 28, 2008 • References: youtube
Famous director Guy Ritchie brings his unique style to the latest film advertisement for Nike, starring Wenger, Fabregas, Gallas, Ronaldo and Rooney.

The minute long film entitled, Take It To The Next Level, combines a football match with glimpses into behind the scenes of the players' life.

These shots include practice, making out with attractive girls in limousines and swimming pools, getting your tooth knocked out and throwing up after intense workouts. Good times!

Here's an updated 2 Minute version:
Stats for First Person Advertising Trending: Older & Buzzing
Research: 9,137 clicks in 422 w
Interest: > 3 minutes
Concept: First Person Advertising
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: lighting-transitioning bedrooms, flexible convertible laptops, and satirical cooking shows.