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First Person Advertising Edit
Guy Richie's Nike Ad Takes It To The Next Level


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Famous director Guy Ritchie brings his unique style to the latest film advertisement for Nike, starring Wenger, Fabregas, Gallas, Ronaldo and Rooney.

The minute long film entitled, Take It To The Next Level, combines a football match with glimpses into behind the scenes of the players’ life.

These shots include practice, making out with attractive girls in limousines and swimming pools, getting your tooth knocked out and throwing up after intense workouts. Good times!

Here’s an updated 2 Minute version:

References:  youtube

Filed In:  commercials lifestyle marketing media pop culture sports








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of First Person Advertising or comment about Guy Richie's Nike Ad Takes It To The Next Level.

Favorited by Jeremy Gutsche on Apr 29, 08
Jeremy Gutsche on Apr 29, 08  1,655 Trends   2,594 Comments
I really love this direction. With the massive success of first person shooters, it's surprisingly that others have not been as quick to utilize the concept in advertising.
Jeremy Gutsche on Apr 29, 08  1,655 Trends   2,594 Comments +2
Favorited by Jenny Lange on Apr 30, 08

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First Person Advertising