In an effort to boost interest in basketball in Europe, where soccer (football) is king, Nike has launched a very clever and witty campaign involving players from the Maccabi Elite Tel Aviv team where players were turned into superheros. Maccabi Elite is a professional basketball team based in Tel Aviv, playing in the Israeli and European basketball competitions.
The campaign, called Team of Heroes shows the players flexing their super powers and doing fantastic and impossible things we see from comic book superheroes. This ad is very creative, entertaining and really fun to watch.
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