With many competitors in the vodka category, these ABSOLUT Vodkavations surely show why ABSOLUT Vodka is on the top of the alcoholic beverage category.
These ABSOLUT Vodkavations range from sponsorships to cleverly marketed limited-edition bottles. ABSOLUT Vodka has managed to stay on top of the game through their sponsorship of hotels and bars. These ABSOLUT Vodkavations also feature limited-edition bottles, such as the LGBT Pride Alcohol bottles and biker booze. The bottles are unique and attract ABSOLUT fans worldwide.
The vodka brand has also triumphed its category with its advertising. With concepts that are suggestive, consisting of witty taglines like, "In An ABSOLUT World," the company has managed to captivate the market with ease.
SCORE
6.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 92%
Freshness 8%
