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Looking for the perfect drink to pear your holiday goodies with? Absolut Vodka has released their flavor, Absolut Pear, along with a sssssstunning campaign featuring a gluttonous snake.

The Swedish vodka company selected a vibrant green snake to be the mascot in their ads which appears to have swallowed an entire pear whole. The promotions will appear on billboards as well as on 10,000 TouchTunes systems until January 4th.