Free Money as Advertising Edit
Absolut Cash Machine

As part of its massive “In an Absolut World” campaign, Absolut Vodka went beyond the typical media of tv spots, print ads and billboards with an Absolut Cash Machine. They wanted people to experience the Absolut World first hand in a creative and unexpected way.

Working with TBWA ad agency in Berlin, they introduced a “happy hour” at ATMs during which people received money for free! Now, wouldn’t you want to live in such a world?

The campaign was naturally very successful, yielding the longest lines ever seen at these cash machines. In total, 12,000 Euro were given away for free. In return of this moderate investment, Absolut Vodka recieved huge amounts of news coverage in TV, press, online and by word of mouth. It is estimated that the witty campaign generated more than 1.5 million media contacts. A big return on such a small investment I would say!

Check out some of the “in an absolut world” campaigns featured in Trend Hunter:

Futuristic Surrealism Vodka Ads - Absolut World (GALLERY)

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Controversial Map Ads - Absolut Vodka Appologizes for World Mexico

Absolut Vodka launched a global campaign called “Absolut World,” and while we’ve featured some awesome ads from the campaign already, we haven’t yet shown you this controversial Mexican border ad which ran in Mexican magazines. It features a skewed Mexican border, showing a huge chunk of the southe… [More]