Absolut World

By: mediterranean - Published: Mar 24, 2008 • References: absolut
These might just be the most artistic and creative ads I have seen for a long while. The artistry and effort that was put into making them is very evident and would make even Salvador Dali proud.

Absolut Vodka released these new super creative ads as a promotion for their Absolut Machines interactive site.

With an "In an absolut world, machines amplify your creativity" tagline, the ads have two musical themes: Quartet and Choir. The images are abstract yet rich, with a captivating art direction.

The artistic campaign was created by TBWA/MAP ad agency, Paris, France with creative direction by Sébastien Vacherot & Manoelle van der Vaeren, art direction by Julien Boissinot & Nicolas Pontacq and fantastic photography by Laurent Séroussi. Well done boys! Stats for Futuristic Surrealism Vodka Ads Trending: Older & Buzzing
Research: 42,460 clicks in 422 w
Interest: 4 minutes
Concept: Futuristic Surrealism Vodka Ads
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: book-holding bowl supports, fictional biopic ads, and thunderous electric guitars.