The Absolut Vodka Illusion Package Will Play With Your Mind

By: Carly Foy - May 25, 2011
References: absolut & thedieline
The Absolut Vodka Illusion Edition Bottle is a whole new take on the well-known vodka brand's typical limited-edition bottles.

In collaboration with Family Business, Absolut has managed to create a completely illusive vision. To be able to see the actual packaging is quite difficult as it is all about the perception of its viewer. The Absolut Vodka Illusion Edition Bottle is a new experience, whether you are drinking it sober or a little tipsy. The Absolut Vodka Illusion Edition is a unique twist on a classic bottle.

The reason behind it is that, according to Family Business' creative director John Lagerqvist, "The amazing thing with illusions is that when you can't believe what you see, its up to your character to decide what's real."