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In an Absolut World, Men Have the Babies

By: Bianca Bartz - Published:   Updated: Apr 6 2011 • References: adsoftheworld
Swedish vodka company, Absolut, has run some pretty creative ad campaigns, but this one's rather fitting after the recent news broke of the world's first pregnant man.

This ad implies that in an Absolut world, men would be pregnant. Now wouldn't that be a joy! Where's the portal into this Absolut world? Sign me up for the next shuttle!

Implications - What makes an advertising campaign like this so effective is that it humorously entertains its viewers while simultaneously communicating the identity and character of the brand behind it. Consumers love marketing that makes the effort to not waste their time, and by offering amusement in the process, this is a consequence easily avoided. Stats for Pregnant Men Trending: Older & Warm
Traction: 7,761 clicks in 386 w
Interest: 2.9 minutes
Concept: Pregnant Men
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: file-collecting platforms, repurposed minimalist cafes, and protein-enriched soy milks.