Pregnancy is a big business. Tabloids and pop culture magazines shell out thousands of dollars for the first exclusive pictures of a celebrity’s newborn baby, and members of the paparazzi can sell shots of a celebrity’s undiscovered baby bump for nearly any price they choose. Such photos drive magazine sales and revenue, keeping these media outlets in the black. The 27 trends below feature some of the most prolific, revolutionary and downright bizarre innovations in modern pregnancy.

Other industries have found ways to profit from pregnancy. Check out the Preggie Pops and countdown pins, two products specifically made for pregnant women. Mothers are even part of the profit equation, selling their bellies as advertising space or dancing in a ballet that features pregnant women. One thing’s for sure: there’s never been a better era to be pregnant.