If Oprah says something is worth watching, worth buying or worth believing in, then a large portion of American culture will follow suit.
Check out this collection of Oprah approvals, which includes various products or people that have been featured on her iconic talk show. From call girl centerfolds to one man glee clubs, Oprah has got you covered in what's hot and what's not.
Implications - Consumers are drawn to what a contemporary icon thinks or believes about a particular subject. In contemporary Western culture, celebrities have an authoritative voice even when it comes to topics that they are not experts in. Companies should consider how they create campaigns with celebrities that sell a particular lifestyle and not just their brand.
SCORE
1.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 5%
Freshness 8%
