Michelle Obama has become the face of moms in our society today and probably for good reason. As a fashionable and loving mom she has inspired mothers across the world with her instant fame.
She has also inspired this cluster of all things moms, from Kenyan mothers preferring Michelle as a baby name all the way to the wonderful (WONDERFUL) Octomom.
Implications - This trend indicates that mothers have become the new trend setters. The stay-at-home mom is not as frequent and mothers are bustling around the city while staying stylist and innovative. Designers and businesses should pay attention the changing lifestyles of new mothers to be able to service them and create a better product experience.
SCORE
5.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 57%
Freshness 8%
