Garmastan Lotion Ads

By: Cecilia Biemann - Published: Oct 8, 2008 • References: directdaily.blogspot
This clever print ad, created for a maternity magazine, aims to convince breastfeeding mothers that without using Garmastan lotion, breastfeeding can be very painful.

It is a double spread ad with the two pages glued together. When you tear the pages apart, the baby’s mouth tears off the nipple on the page. Ouch!

At the very least, I’m sure this would be enough to convince first time mothers - who don’t know what to expect from breastfeeding - to buy the product.

The ad was created by Lithuanian advertising agency MILK Vilnius. Stats for Torn Nipples To Target Mothers Trending: Older & Average
Research: 10,802 clicks in 397 w
Interest: 3.6 minutes
Concept: Torn Nipples To Target Mothers
Related: 33 examples / 25 photos
Segment: Neutral, 18-35
Comparison Set: 12 similar articles, including: nursing reminder bracelet, mass public breast feeding, and home alcohol tests for breastfeeders.