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Is anyone not on Facebook these days? In order to reach a younger and hipper market, Sears has launched a contest called “Busted Moms” on Facebook that asks moms to tell Sears how the slowed-down economy has affected them and why they deserve a mommy makeover worth $2,500. Moms are invited to text, upload photos and videos on a regular basis. Their Facebook usernames are used to enter the contest. References: bustedmomsFiled In: |
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