Is anyone not on Facebook these days? In order to reach a younger and hipper market, Sears has launched a contest called "Busted Moms" on Facebook that asks moms to tell Sears how the slowed-down economy has affected them and why they deserve a mommy makeover worth $2,500.
Moms are invited to text, upload photos and videos on a regular basis. Their Facebook usernames are used to enter the contest.
Implications - Not only is this an effective way to give back to the community, this is a strong way for Sears to establish themselves as a company who cares about its consumers during these tough economic times. Let's hope this is the beginning of a new movement among similar companies.
Stats for Facebook Contests for Moms
Trending: Older & Chilly
Research: 2,709 clicks in 370 w
Interest: 4 minutes
Concept: Facebook Contests For Moms
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: warrior moms for healthy lunches, retro mom photo shoots, and ads killed by social mothers.
Facebook Contests for Moms
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