Prodigy

Mothers Weigh in On Economy for Sears' “Busted Moms”

By: Vincent Salera - Published:   Updated: Jul 21 2011 • References: bustedmoms
Is anyone not on Facebook these days? In order to reach a younger and hipper market, Sears has launched a contest called "Busted Moms" on Facebook that asks moms to tell Sears how the slowed-down economy has affected them and why they deserve a mommy makeover worth $2,500.

Moms are invited to text, upload photos and videos on a regular basis. Their Facebook usernames are used to enter the contest.

Implications - Not only is this an effective way to give back to the community, this is a strong way for Sears to establish themselves as a company who cares about its consumers during these tough economic times. Let's hope this is the beginning of a new movement among similar companies.

Stats for Facebook Contests for Moms Trending: Older & Chilly
Traction: 2,681 clicks in 295 w
Interest: 4 minutes
Concept: Facebook Contests For Moms
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: warrior moms for healthy lunches, retro mom photo shoots, and ads killed by social mothers.