Mothers Weigh in On Economy for Sears' “Busted Moms”
Moms are invited to text, upload photos and videos on a regular basis. Their Facebook usernames are used to enter the contest.
Implications - Not only is this an effective way to give back to the community, this is a strong way for Sears to establish themselves as a company who cares about its consumers during these tough economic times. Let's hope this is the beginning of a new movement among similar companies.Stats for Facebook Contests for Moms Trending: Older & Chilly
Traction: 2,676 clicks in 291 w
Interest: 4 minutes Concept: Facebook Contests For Moms
Related: 65 examples / 50 photos
Segment: Neutral, 18-35 Comparison Set: 24 similar articles, including: warrior moms for healthy lunches, retro mom photo shoots, and ads killed by social mothers.