Dara Torres’ "Got Milk?" ad showcases the rock-hard abs of the five-time Olympian and mother—and advocates drinking milk to help recover from a workout.
Dara Torres knows all about being in shape; at 41, she still has a body that rivals those of women half her age. She’s an excellent spokeswoman for milk, which has been condemned by animal rights activists and vegans alike.
The copy for Dara Torres’ "Got Milk?" ad reads, "Dairy Torres. I’m a natural in water. But after a workout, my natural choice is milk. It’s a strong starting block for wellness. The protein helps build muscle, plus its nutrients help me refuel. Three glasses of lowfat or fat free milk a day. Lap it up."
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Concept: Mom-Athlete Dairy Campaigns
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Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: wonder women swimmers, aged olympians, and superheroes promoting milk.
Mom-Athlete Dairy Campaigns
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