AT & T Floral Cellphone Ad

By: Elsa Blaine - Published: May 5, 2008   Updated: May 16 2011 • References: advertolog
Gorgeous flowers open up to reveal Samsung's cell phones in this creative Mother's Day ad by AT & T. The flowers look like a mixture of glass and real flowers. They are just stunning. The song in the ad written by Lupe Fiasco is called Daydreamin' and is performed by Jill Scott.

Kudos to 1stAveMachine, the company that produced the commercial.

Implications - Ad campaigns for cellphones and other technology that is in wide usage can begin to make their market segments smaller and smaller. Since there are so many similar cellphone products on the market, this is an attempt to make the most of one particular segment of a demographic. Stats for Mothers Day Tech Trending: Older & Mild
Research: 6,397 clicks in 420 w
Interest: 4 minutes
Concept: Mothers Day Tech
Related: 48 examples / 37 photos
Segment: Females, 18-55+
Comparison Set: 18 similar articles, including: athletic ice cream footwear, collaborative design platforms, and female-only bike tours.