AT & T Floral Cellphone Ad

Gorgeous flowers open up to reveal Samsung’s cell phones in this creative Mother’s Day ad by AT & T. The flowers look like a mixture of glass and real flowers. They are just stunning. The song in the ad written by Lupe Fiasco is called Daydreamin’ and is performed by Jill Scott.

Kudos to 1stAveMachine, the company that produced the commercial.

Implications - Ad campaigns for cellphones and other technology that is in wide usage can begin to make their market segments smaller and smaller. Since there are so many similar cellphone products on the market, this is an attempt to make the most of one particular segment of a demographic.