Burger King 'The Battle is Over' Ads

By: Ayman - Published: Sep 25, 2008 • References: adsoftheworld
These ads for Burger King UK depict moms as samurai warriors and knights and assures them that the lunch battle is over.

Thanks to the new BK Angus Mini-Burgers, a perennial kid favorite that is prepared with quality that any mom can feel good about, moms can now enjoy a peaceful battle-free day.

What I like best about these ads is not the overall concept, which is pretty solid in itself, but the execution--the samurai outfit and knight armor are creatively built out of cooking and kitchen tools. 

The June 2008 campaign was photographed by Tony D’Orio for Crispin Porter + Bogusky with the creative team of Rob Reilly, James Dawson-Hollis, Bill Wright, Lynn Born, Dan Treichel, Andrew Ure, and Michael Ludwig. Stats for Warrior Moms for Healthy Lunches Trending: Older & Chilly
Research: 5,772 clicks in 399 w
Interest: 4 minutes
Concept: Warrior Moms For Healthy Lunches
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: 15 healthy back to school lunch ideas, comics to promote coffee, and burger king slims down kids menu.