Warrior Moms for Healthy Lunches Edit
Burger King 'The Battle is Over' Ads

These ads for Burger King UK depict moms as samurai warriors and knights and assures them that the lunch battle is over.

Thanks to the new BK Angus Mini-Burgers, a perennial kid favorite that is prepared with quality that any mom can feel good about, moms can now enjoy a peaceful battle-free day.

What I like best about these ads is not the overall concept, which is pretty solid in itself, but the execution—the samurai outfit and knight armor are creatively built out of cooking and kitchen tools. 

The June 2008 campaign was photographed by Tony D’Orio for Crispin Porter + Bogusky with the creative team of Rob Reilly, James Dawson-Hollis, Bill Wright, Lynn Born, Dan Treichel, Andrew Ure, and Michael Ludwig.