These ads for Burger King UK depict moms as samurai warriors and knights and assures them that the lunch battle is over.
Thanks to the new BK Angus Mini-Burgers, a perennial kid favorite that is prepared with quality that any mom can feel good about, moms can now enjoy a peaceful battle-free day.
What I like best about these ads is not the overall concept, which is pretty solid in itself, but the execution--the samurai outfit and knight armor are creatively built out of cooking and kitchen tools.
The June 2008 campaign was photographed by Tony D’Orio for Crispin Porter + Bogusky with the creative team of Rob Reilly, James Dawson-Hollis, Bill Wright, Lynn Born, Dan Treichel, Andrew Ure, and Michael Ludwig.
Stats for Warrior Moms for Healthy Lunches
Trending: Older & Chilly
Research: 5,767 clicks in 395 w
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Concept: Warrior Moms For Healthy Lunches
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Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: 15 healthy back to school lunch ideas, comics to promote coffee, and burger king slims down kids menu.
Warrior Moms for Healthy Lunches
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