This IKEA Billboard Uses the Colors of the Rainbow to Shine
Jennifer Paul — February 26, 2014 — Tech
This IKEA billboard is doing something different in its way of interacting and showcasing to the public. IKEA has learned how to maximize a small space to their advantage by creating a three-in-one billboard using colorful lighting.
The video shows how IKEA takes on a low-tech solution to the RGB problem. The billboard is situated in Sweden and it shows three different messages depending on which light bulb is light at that very moment.
The messages on the IKEA billboard read "Do it like this billboard", "Make good use of your space" and "With small-space solutions from IKEA." This is definitely a great way to get peoples attention and use your own products to emphasize how great they are.
The video shows how IKEA takes on a low-tech solution to the RGB problem. The billboard is situated in Sweden and it shows three different messages depending on which light bulb is light at that very moment.
The messages on the IKEA billboard read "Do it like this billboard", "Make good use of your space" and "With small-space solutions from IKEA." This is definitely a great way to get peoples attention and use your own products to emphasize how great they are.
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