These freaky bras are probably unlike any you've seen in your lingerie drawer (or that of your significant other, sister, friend, or mother). From fire-spitting bras to ones that promise to help the wearer maintain her chaste state, unusual and freaky bras are clearly the next direction in unmentionables.
There are even a handful of freaky bras marketed to men. Click through the slideshow below to see these and more bizarre negligee collections.
Implications - This pattern of interesting undergarments is one to look at from a business perspective. Underwear is not new on the market and its function always remains the same; however by making alterations, companies can turn old products into new creations. Businesses can profit by deviating from the standard.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
