The Wine Rack

By: Alex Covert - Published:   Updated: Apr 13 2011 • References: thebeerbelly & trendhunter
For all you hardcore drinkers of the female persuasion, I present the Winerack from thebeerbelly.com. This is a bra that holds liquid to boost your breast size and to hide your pre-noon buzz-sauce. I don't advise you wearing this on first dates.

Implications - Items such as this beer-filled bra are are good for jokesters who want to prank their friends. Pranks are fun for most people and items that can help them pull off a great one are going to be scooped up by devious consumers. April Fools day is a great time of year to sell a product like this (and it can conveniently store your beer too!).

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Traction: 14,264 clicks in 379 w
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Concept: Beer-Filled Bra
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Segment: Females, 18-35
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