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Victoria's Secret ‘Fantasy Bra' for 2006

By: Fashion Spy - Published: • References: luxist
Last year, Victoria’s Secret launched its first multi-million dollar Fantasy Bra. Guess what… nobody ever bought it. But, that hasn’t stopped VS from launching the next Fantasy Bra. 

This year Victoria’s Secret has a $6.5 million bra studded with over 2,000 Hearts on Fire diamonds and a 10-carat diamond brooch as a centerpiece. 

Victoria’s Secret Fantasy bra continues to prove that making any product overly luxurious will garner traffic and exposure.... But boosting sales, on the other hand, is another question. Stats for $6.5 Million Bras Trending: Older & Buzzing
Traction: 29,394 clicks in 422 w
Interest: 4 minutes
Concept: $6.5 Million Bras
Related: 49 examples / 38 photos
Segment: Females, 18-55
Comparison Set: 18 similar articles, including: $5 million dollar bras, $4.5 million bra sets, and $1.3 million bras.