Last year, Victoria’s Secret launched its first multi-million dollar Fantasy Bra. Guess what… nobody ever bought it. But, that hasn’t stopped VS from launching the next Fantasy Bra.
This year Victoria’s Secret has a $6.5 million bra studded with over 2,000 Hearts on Fire diamonds and a 10-carat diamond brooch as a centerpiece.
Victoria’s Secret Fantasy bra continues to prove that making any product overly luxurious will garner traffic and exposure.... But boosting sales, on the other hand, is another question.
Stats for $6.5 Million Bras
Trending: Older & Buzzing
Research: 30,298 clicks in 501 w
Interest: 4 minutes
Concept: $6.5 Million Bras
Related: 46 examples / 35 photos
Segment: Females, 18-55
Comparison Set: 17 similar articles, including: $5 million dollar bras, $4.5 million bra sets, and $1.3 million bras.
$6.5 Million Bras
More Stats +/-
$4.5 Million Bra Sets
$5 Million Dollar Bras
$1.3 Million Bras
Nostalgic Vanilla Ales