$6.5 Million Bras Edit

Victoria’s Secret ‘Fantasy Bra’ for 2006
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Last year, Victoria’s Secret launched its first multi-million dollar Fantasy Bra. Guess what… nobody ever bought it. But, that hasn’t stopped VS from launching the next Fantasy Bra. 

This year Victoria’s Secret has a $6.5 million bra studded with over 2,000 Hearts on Fire diamonds and a 10-carat diamond brooch as a centerpiece. 

Victoria’s Secret Fantasy bra continues to prove that making any product overly luxurious will garner traffic and exposure…. But boosting sales, on the other hand, is another question.