Vertical Breast Displacement Discovery
After putting well-endowed women on a treadmill, the inventors at University of Wollongong in Australia found shoulder pain to be the worst ailment. They also discovered what they like to call "vertical breast displacement."
Implications - The way that the scientists knew which area of the body was strained most on a woman wearing a bra was through sensors that were built into the fabric of the bra. These fabric sensors provide a way for designers to directly assess any changes that need to be made to individual areas of the bra.