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Vertical Breast Displacement Discovery

By: Going Like Sixty - Published:   Updated: May 19 2011 • References: dailymail
Scientists have developed an intelligent material to test where fabric is most strained on a woman to make a better bra.

After putting well-endowed women on a treadmill, the inventors at University of Wollongong in Australia found shoulder pain to be the worst ailment. They also discovered what they like to call "vertical breast displacement."

Implications - The way that the scientists knew which area of the body was strained most on a woman wearing a bra was through sensors that were built into the fabric of the bra. These fabric sensors provide a way for designers to directly assess any changes that need to be made to individual areas of the bra.