Vertical Breast Displacement Discovery

By: Going Like Sixty - Published:   Updated: May 19 2011 • References: dailymail
Scientists have developed an intelligent material to test where fabric is most strained on a woman to make a better bra.

After putting well-endowed women on a treadmill, the inventors at University of Wollongong in Australia found shoulder pain to be the worst ailment. They also discovered what they like to call "vertical breast displacement."

Implications - The way that the scientists knew which area of the body was strained most on a woman wearing a bra was through sensors that were built into the fabric of the bra. These fabric sensors provide a way for designers to directly assess any changes that need to be made to individual areas of the bra.

Stats for Intelligent Bra with Sensors Trending: Older & Mild
Traction: 3,829 clicks in 376 w
Interest: 4 minutes
Concept: Intelligent Bra With Sensors
Related: 53 examples / 41 photos
Segment: Females, 18-35
Comparison Set: 20 similar articles, including: caffeinated biofuel startups, a-list handbag campaigns, and $18,000 anniversary bicycles.