Called 'Torture Bras,' they look amazing, but at the same time not very sexy and really scary. I know the electrodes are for show, but what if they mysteriously start working?
Implications - Intentionally shocking underwear has the capacity to garner immediate attention from consumers as this product has sexual connotations that are bound to gain recognition. In contemporary society, sex still sells and companies would be wise to incorporate certain seductive elements into their branding for selling purposes. However, an element of class should always be maintained in order to conserve respectability of the business.