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Trend - Pet food brands are incorporating different types of algae into dog food and dog treats as an omega-3 booster. These formulations avoid relying exclusively on fish oils as a source of omega-3, and as a result are positioned as a more sustainable option to traditional dog foods.

Insight - Dog owners often struggle to find a balance between finding pet food solutions that fit both their personal morals and their pets' natural desires, with some owners finding ways to offer their pets majority plant-based foods or foods with low environmental impacts. However, this comes with its own array of challenges related to balanced diets, energy levels, and overall pet health. Brands are responding to these desires by offering pet food enriched with algae-based omega-3 fatty acids.