Nike's Doernbecher Freestyle Range Expands with Five Zoom Pulses
Nike adds more to its 2019 Doernbecher Freestyle collection with five new Special Zoom Pulse designs that are made for medical professionals specifically. These are made by the same patients that created the original capsule and each one tells a story respective to each designer through the intricate detailing.
The first shoe features hospital-themed emblems including needles, a nurse head, thermometers, and more -- designed by Kahleah. Another pair is the black and yellow iteration with floral accents made by Zion. The third features mismatching accents, with black on the left foot and white on the right foot made by Desiree along with colorful details. Another pair is inspired by Oklahoma City Thunder, with hits of blue, black, and orange designed by Bransen. The last is made by Sawyer and features a cheerful message reading "Hope."
Image Credit: Nike
The first shoe features hospital-themed emblems including needles, a nurse head, thermometers, and more -- designed by Kahleah. Another pair is the black and yellow iteration with floral accents made by Zion. The third features mismatching accents, with black on the left foot and white on the right foot made by Desiree along with colorful details. Another pair is inspired by Oklahoma City Thunder, with hits of blue, black, and orange designed by Bransen. The last is made by Sawyer and features a cheerful message reading "Hope."
Image Credit: Nike
Trend Themes
1. Patient-designed Shoes - The trend towards patient-designed shoes presents an opportunity for companies to involve consumers directly in the product design process and create personalized products that better meet consumer needs.
2. Medical Professional Shoes - There is a trend towards specialized shoes for medical professionals, creating an opportunity for companies to design products tailored to the unique needs of this industry.
3. Storytelling Through Design - The trend towards shoes that tell a story through intricate detailing presents an opportunity for companies to create products that have an emotional connection with consumers.
Industry Implications
1. Footwear Industry - The footwear industry can leverage the trend towards patient-designed and medical professional shoes to create personalized products and innovate their manufacturing processes.
2. Healthcare Industry - The healthcare industry can benefit from specialized shoes designed for medical professionals that improve their overall safety and comfort during long working hours.
3. Design Industry - The design industry can help companies to create products that tell a story through intricate detailing, leveraging the emotional connection that personalized products can create with consumers.
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