Communicative Cookery Branding

Typically, one does not seek out personality in a stirring spoon, but this is exactly what gives Zing! packaging the upper hand. The line of kitchen utensils presents itself above and beyond the simple and utilitarian expectations with a branding strategy that seeks to make friends.

Stickman Designs has come up with a playful recipe for enticing cooks into buy this range of colorful products. Firstly, the visual pleasure that the spectrum of silicone implements embodies is further adopted into the merchandizing scheme.

Vibrant blocks of color make up the tags, boxes and backings of Zing! packaging to ensure that the items really pop on the shelf. To reach out a little further, the pieces are personified and accessorized with sociable speech bubbles that express their culinary functions.