Women's dreams are about to come true, because they can not eat zero calorie chocolate. They can satisfy their chocolate cravings, feed their sweet tooth and indulge whenever they want without the guilt that usually follows consuming a high-fat and high-calorie bar of chocolate.
Ian Goldfarb came up with a way to eat chocolatey treats without the added calorie intake. His product, which is now on Kickstarter, essentially works like Listerine Strips, but instead of boasting a minty flavor, they taste exactly like chocolate.
He relates his product, aptly called Cravings, to Willy Wonka's chewing gum that tastes like a three-course meal. Both can mimic foods and satisfy cravings without actual consumption. They are perfect for any chocolate-lovers, dieters or health and nutrition-enthusiasts.
Why This Trend Is Growing
- Zero Calorie Treats
- The trend of calorie-free chocolates presents an opportunity for the development of innovative and guilt-free dessert options.
- Mimicking Flavors
- The trend of creating foods that mimic the flavors of indulgent treats without the actual consumption opens up disruptive innovation opportunities in the food industry.
- Healthy Indulgences
- The trend of satisfying cravings without compromising on health provides opportunities for creating nutritious alternatives to traditional indulgences.
Industries Being Reshaped
- Food & Beverage
- The food and beverage industry can explore the creation of more zero-calorie or low-calorie dessert options to cater to health-conscious consumers.
- Confectionery
- The confectionery industry has the potential to disrupt the market by developing innovative chocolate alternatives that offer guilt-free indulgence.
- Health and Wellness
- The health and wellness industry can tap into the trend of mimicking flavors to create products that satisfy cravings without compromising on nutritional value.
