Competitive sports attract a certain type of person; someone with a drive for ambition and a confidence in his physical might. Yurbuds branding recognizes this sort as its primary consumer and uses a visual technique to psych up this active audience.
Soccer players are some of the athletes who use face paint as a means to show team spirit or to apply as a menacing warpaint. The result may strengthen the sportsmen's self-assurance and intimidate opponents, making it a popular practice. The Halski Studio has based Yurbuds branding on this concept, giving the fit faces on the headphones boxes messages in blood red pigment. "Focus" and "Inspire" are the mantras behind these athletic audiophile accessories, designed specifically to stay fixed within the ear during any type of exercise.