This Yu Tsai editorial highlights luxe beauty looks that are dramatically and artfully applied. Model Ava Smith fronts the image series and poses in a studio setting while pulling off bold eyeshadow and smokey eye applications.
From smeared shadow closeups to sculptural brow looks, this fierce beauty story is visually striking and effortlessly cool in its styling. The Yu Tsai editorial stays true to the photographer's sharp visual aesthetic that has made him the image maker behind campaigns for major brands including Guess.
When he is not capturing advertorials or celebrity images, Yu Tsai is the resident model mentor and judge on Tyra Banks' popular tv show, America's Next Top Model. His talent behind the camera makes him an amazing mentor who allows models to get first-hand experience and realistic advice.
Key Themes Behind This Trend
- Smeared Eyeshadow
- Opportunity for innovative makeup brands to develop smudge-proof eyeshadow formulas.
- Artful Beauty
- Potential for artists and beauty professionals to explore creative and unconventional makeup techniques.
- Visual Aesthetics
- Demand for photographers and stylists with a bold and visually striking approach to beauty editorials.
Where This Applies
- Makeup
- Disruptive opportunity for makeup brands to push the boundaries of traditional product offerings and create unique, artistic eyeshadow formulations.
- Art
- Artists and makeup professionals can collaborate to create unique and visually captivating beauty looks for photo shoots, exhibitions, and performances.
- Fashion
- Fashion photographers and stylists can explore creative makeup choices to enhance the overall aesthetic of fashion editorials and campaigns.
