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YouTube Trend Report

Discover How Video Sharing is Changing the Business Landscape

— March 15, 2012 — Social Media
The Internet has forever changed since the inception of YouTube back in 2005. Since then, it has become the world's most popular video sharing site, receiving billions of video views each day. Trend Hunter's YouTube Trend Report examines the many uses of the user-generated, video hosting site, including viral videos, guerrilla marketing campaigns, video bloggers and the rise of the YouTube celebrity.

YouTube is a hosting site that allows users, and a limited number of brands, to upload video content to share with the global online community. In the last year, numerous companies have adjusted strategy and integrated YouTube into their marketing and advertising campaigns. Viral videos, shockvertising and guerrilla marketing are just a few of the tactics used by companies like Nike, Adidas, Microsoft, HP, Old Milwaukee, Molson-Coors, Versace and H&M. When used in collaboration with other social media sites like Twitter and Facebook, these become powerful tools for generating public interest.

With access to over 2,200 samples of market analysis and 231 PRO Trends, our crowd-sourced research is crucial for all businesses that want a greater online presence.
Trend Themes
1. Viral Videos - Disruptive innovation opportunity: Brands can capitalize on the trend of viral videos to create engaging and shareable content that reaches a wider audience.
2. Guerrilla Marketing - Disruptive innovation opportunity: Companies can leverage guerrilla marketing tactics on YouTube to create unconventional and impactful campaigns that capture the attention of target audiences.
3. Youtube Celebrities - Disruptive innovation opportunity: Brands can partner with popular YouTube celebrities to reach a dedicated fan base and tap into the influencer marketing trend.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Advertisers can explore new ways to integrate YouTube into their campaigns, leveraging viral videos and guerrilla marketing techniques to create a memorable and effective brand messaging.
2. Marketing - Disruptive innovation opportunity: Marketers can harness the power of YouTube celebrities to collaborate on branded content and reach a larger audience while tapping into the growing trend of influencer marketing.
3. Entertainment - Disruptive innovation opportunity: The entertainment industry can utilize YouTube as a platform to promote and distribute content, engaging with fans and exploring new avenues for monetization.
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