With platforms like TikTok generating more appeal among younger consumers, it seems YouTube is also looking to integrate more short-form content with the addition of YouTube Shorts.
The new video format is set to launch in early beta mode in India, where the company will seek to get a better understanding of its popularity and see how users interact with it. As TikTok was recently been banned in India by the country's government, it's likely that YouTube decided to test in this market to see if consumers would take advantage of a new alternative that similarly allows them to experiment with short-form content that's both easy to create and browse through.
Using Shorts, users will be able to edit multiple video clips together, adjust their video speed, and record hands-free.
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