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Sweden SocialDemokraterna Says the 'Young People Want In'

 - Aug 31, 2010
References: adland
'Young People Want In' is a smart ad aired in Sweden by its SocialDemokraterna party for their upcoming elections. The commercial depicts the hustle and bustle of grown-ups working in their different fields. They're shown shaking hands, swapping business cards and even operating in an operating room -- all day-to-day occurrences for the hardworking adult.

Throughout the commercial, a teenager is shown watching the hustle and bustle. The SocialDemokraterna party seems to be targeting its commercial towards the youth, as the commercial ends with the slogan, "207000 young people want to join in. We can't wait. Social Democrats."