"It sucks!" is the motto for the product within YOLKR packaging, yet this description is not intended as a negative one, nor does it serve the adverse. This statement explains how the egg separator works, which is clever, quick and efficient.
This amusing means of communicating positivity is extended lightly into the visuals of the culinary implements' cartons. Big yellow circles are printed onto the pure white backgrounds to establish a sunny and cheerful aesthetic. Of course, the golden spots primarily reference the utensil's logo, which is derived from the nutrient-rich core of the egg.
Besides this, Think Packaging and Curious Design were lucky to be working with such a fun-looking product. A single image of each item is displayed on YOLKR packaging, packing a visual punch thanks to its own vivid color.
What Makes This Trend Stand Out
- Playful Branding
- Disruptive innovation opportunities exist in creating packaging and branding that communicate positivity and humor.
- Efficient Culinary Implements
- Disruptive innovation opportunities exist in designing clever and efficient kitchen tools.
- Visual Impact
- Disruptive innovation opportunities exist in creating packaging that visually stands out and makes a statement.
Sectors Adopting This
- Packaging
- The packaging industry can explore innovative ways to incorporate humor and positivity into product design.
- Kitchen Tools
- The kitchen tools industry can focus on creating clever and efficient culinary implements.
- Design
- The design industry can explore creative ways to make packaging visually impactful and attention-grabbing.
