YOLKR Packaging Has a Playful Method for Communicating Positivity

 - Dec 12, 2013
References: curious.co.nz & thedieline
"It sucks!" is the motto for the product within YOLKR packaging, yet this description is not intended as a negative one, nor does it serve the adverse. This statement explains how the egg separator works, which is clever, quick and efficient.

This amusing means of communicating positivity is extended lightly into the visuals of the culinary implements' cartons. Big yellow circles are printed onto the pure white backgrounds to establish a sunny and cheerful aesthetic. Of course, the golden spots primarily reference the utensil's logo, which is derived from the nutrient-rich core of the egg.

Besides this, Think Packaging and Curious Design were lucky to be working with such a fun-looking product. A single image of each item is displayed on YOLKR packaging, packing a visual punch thanks to its own vivid color.