While yoga classes are conventionally performed indoors or in warm climate settings, Jen Brick Ducharme's Flow Outside program encourages consumers to take their meditation practices outside during the colder months. The yoga classes are practiced in the snow and are creatively known as 'snowga.'
'Snowga' encourages consumers to stay fit during the winter months, when it is easy to feel less motivated by the drop in temperatures and drastic change in weathers. Ducharme's program features a yoga class that is done entirely outside in a snowy landscape encouraging consumers to practice poses such as tree pose and dancer on the snowy ground. The snow adds an element of difficulty to the classes as it is harder to maintain a balanced pose with uneven grounds and low temperature climates.
What's Driving This Trend
- Outdoor Yoga
- The trend of taking yoga classes outside of traditional indoor or warm settings could be an opportunity for retailers to sell weather-appropriate fitness gear.
- Winter Wellness
- Wellness focused companies could incorporate winter appropriate activities such as 'snowga' to motivate and engage health-conscious consumers even during colder months.
- Nature Inspired Fitness
- The trend of nature-inspired fitness could be an opportunity for outdoor apparel companies to offer sustainable and eco-friendly clothing for their customers.
Who This Affects Most
- Fitness and Health
- Fitness center chains can partner with outdoor yoga instructors to offer their customers an added cold-weather workout option.
- Travel and Tourism
- Winter wellness retreats that incorporate outdoor snow yoga classes could attract travelers who are looking for unique and natural wellness experiences.
- Outdoor Apparel
- Outdoor apparel companies can offer weather-appropriate clothing options for outdoor yoga classes, such as insulated leggings, gloves, hats and jackets.
