Carolyn Kim is putting a creative twist on a beloved Korean liquor with her new spirits line called 'Yobo Soju.' While soju is one of the most popular spirits in the world, many brands continue to use cheap ingredients that leave consumers feeling less-than-pleasant the next morning. Kim is trying to remedy soju-induced hangovers with a higher-end version of the beloved Korean liquor.
Yobo Soju is a line of small-batch soju made from Catawba grapes instead of traditional ingredients such as rice or barley. The grapes used are sustainably sourced and the liquor contains no sulfates, additives, preservatives or sugars. Eliminating the use of filters and sweeteners gives Yobo Soju a taste that is much smoother and more complex than cheaper varieties of the spirit. Yobo Soju also differs from traditional soju in that it can be enjoyed without the risk of a nasty hangover the next day.
With more consumers embracing global liquors such as soju, this new spirits line provides a higher-quality option.