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Corrogated Habitat Ads

These WWF Ads Raise Awareness About the Homes of Endangered Species

— May 16, 2014 — Marketing
If you're an avid spokesperson for the protection of wildlife, these colorfully illustrative ads by WWF advocate for the preservation of the homes of several iconic endangered species.

These WWF ads tactfully raise awareness about the lives of endangered species by calling attention to the destruction of their habitats. Illustrator Raúl Gomez Estudio designed these habitat ads to have a technicolor corrugated style that personifies the sadness of several famous endangered species as their homes are slowly destroyed by man-made constructions. For example, one of the ads depicts a polar bear that cleverly blends in to a melting iceberg. The caption, "if the ice melts away, life melts away" intelligently calls attention to the fact that if the habitats of polar bears continues to melt away due to global warming, the polar bear species will quickly become extinct.
Trend Themes
1. Endangered Habitat Awareness - Trend of raising awareness for endangered species and their habitats through creative campaigns.
2. Creative Advertising Techniques - Trend of using innovative and colorful imagery to bring attention to important issues.
3. Environmental Conservation - Trend of promoting the conservation and protection of the natural environment and wildlife habitats.
Industry Implications
1. Marketing and Advertising - Within the marketing and advertising industry, there is an opportunity for companies to create impactful campaigns that raise awareness for important causes and issues.
2. Environmentalism - In the environmentalism industry, there is an opportunity to promote and encourage action towards protecting and conserving wildlife habitats and natural environments.
3. Art and Design - Within the art and design industry, there is an opportunity to create eye-catching and emotionally resonant designs that bring attention to important social issues and causes.
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