The Wrap magazine has provided a true incentive to get people to actually want to buy it. Instead of simply being a typical magazine that is pretty much useless once it has been read through, cover to cover, this publication serves another purpose other than being a collector's item for some. The Wrap magazine doubles as wrapping paper that many of us still use despite wanting to be more eco-friendly or simply being lazy.
Run by Chris and Polly, and edited by Harry, the Wrap magazine features articles as well as artwork from talented up-and-coming and established artists from all over the world. These artworks are printed on a large scale so that every sheet can be reused as wrapping paper. The magazine itself has no staples or stitching, so that the paper isn't marred in anyway.