Stretchy Plastic Containers

The Wrap Bowl Dish is Stylish and Practical

The Wrap Bowl plastic dish is a step up in both form and function from typical plastic containers. In place of the traditional hard lid, this storage alternative boasts a flexible silicone one that keeps food fresh. Not only is the stretchable lid super stylish, it is also incredibly practical.

Designed by Kanae Tsukamoto and available online at the Japan Trend Shop, the Wrap Bowl comes in four different colors: avocado, cafe au lait, mustard and tomato. The flexible lid has a specially designed plug that allows condensation and steam to be released while the squarish ceramic bowl can be microwaved and cleaned in the dishwasher.

A compromise between saran wrap and plastic containers, the Wrap Bowl dish is something every household could use.

Flexible Silicone Lids
Opportunity for disruptive innovation: Develop a line of flexible silicone lids that can be used on various sizes of containers to provide airtight and flexible sealing.
Stylish Storage Alternatives
Opportunity for disruptive innovation: Create aesthetically pleasing storage containers with flexible lids that combine functional design with a fashionable appearance.
Microwavable Ceramic Bowls
Opportunity for disruptive innovation: Design microwave-safe ceramic bowls with durable and chip-resistant properties that can directly transition from oven to table.

Industries Being Reshaped

Kitchenware
Opportunity for disruptive innovation: Explore new materials and designs to create innovative kitchenware products that prioritize convenience, functionality, and style.
Food Storage
Opportunity for disruptive innovation: Develop new food storage solutions that offer airtight sealing, microwave compatibility, and easy cleaning options to enhance convenience for consumers.
Home Goods
Opportunity for disruptive innovation: Introduce innovative home goods that combine aesthetics and practicality, catering to consumers' desire for beautiful and functional household items.
SCORE
4.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 67%
Freshness 8%

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