Woopidoo is a baked goods brand that turned to the past for branding inspiration, as well as design agency Times Branding. The result is a company identity concept that exudes the authority of baking from the 50s.
Going with this vintage look makes consumers feel more comfortable with purchasing these baked goods. The images that come to mind when seeing a vintage pin-up girl are these cute women also cooking away in the kitchen, slaving hard to ensure that the cupcakes taste just as sweet as they look. Because of this, the vintage branding approach works very well for Woopidoo.
Far from minimalist, Times Branding opted for detailed illustrations for the brand, which works well against the blue background.