Woolworths Gold Grocery Store Food Packaging is Unusually Upscale

The food packaging designed for Woolworths Gold by Marque Brand Consultants was made to highlight the premium products as the kind that you'd specifically have to venture out to a delicatessen to find.

Woolworths Gold is the top brand from Woolworths in terms of quality, but the premium products are priced so that they're quite inexpensive. To set it apart from other items at the supermarket, the packaging design for the products is a little more luxurious than you might typically find at the grocery store, complete with gold foil detailing, cutouts, as well as rich colors and patterning that presents the items like a fashionable new collection. This branding extends across items like pasta, spreads, sauces, baked goods and meat.