General Assembly's Wood-Fired Impossible Pizza is a naturally leavened pizza with a New York-inspired flavor profile and it's powered by plants. The quality crust is enhanced with housemade tomato sauce, chili, garlic, toasted fennel seed—fresh anaheim chilis, thinly shaved white onions and three types of cheese: grass-fed mozzarella, fior di latte and grana padano and Sicilian oregano.
The appealing pizza for flexitarians is prepared in a made-in-Italy brick oven that features Canadian oak and sugar maple, which is said to infuse the toppings with smoky flavor.
Canada's first Wood-Fired Impossible Pizza is being introduced to General Assembly's Harbourfront Location at The Slip; this means that people in Toronto will not only get to enjoy a high-quality meatless pizza but they'll also get to enjoy it on a waterfront patio.
What's Driving This Trend
- Meatless Pizza
- General Assembly's wood-fired impossible pizza offers meatless pizza options with NY-inspired flavor.
- Plant-based Eating
- General Assembly's wood-fired impossible pizza presents opportunities for plant-based eating that appeal to a wider audience.
- Wood-fired Cooking
- The use of a made-in-Italy brick oven for General Assembly's wood-fired impossible pizza is a trend that supports wood-fired cooking.
Who This Affects Most
- Food and Beverage
- The trend of meatless pizza aligns with the shift towards healthier eating habits in the food and beverage industry.
- Restaurant Industry
- General Assembly's wood-fired impossible pizza presents an opportunity in the restaurant industry to tap into the flexitarian consumer market.
- Manufacturing
- The trend towards wood-fired cooking in the food industry may present opportunities for manufacturers of wood-fired ovens.
