Wize Mango Iced Tea Repurposes a By-Product of the Coffee Bean Harvest
Laura McQuarrie — September 30, 2020 — Eco
References: ca.drinkwize & newhope
Wize Mango Iced Tea is a refreshing and waste-reducing beverage that gives new life to coffee leaves, which are usually discarded as part of the process of harvesting coffee beans. The canned drink is lightly caffeinated, rich in antioxidants and it's said to have a smooth taste that taps into the full-bodied and lightly sweet flavor of coffee leaf. While many tea leaves are naturally bitter, the coffee leaf sets itself apart in this way and Wize adds just a single gram of cane sugar to naturally enhance the taste of the beverage.
While canned coffee beverages are often heavy on the caffeine and sugary syrups and can cause undesirable side effects, coffee leaf tea offers a refreshing alternative to both coffee and regular iced tea beverages.
Image Credit: Wize Coffee Leaf
While canned coffee beverages are often heavy on the caffeine and sugary syrups and can cause undesirable side effects, coffee leaf tea offers a refreshing alternative to both coffee and regular iced tea beverages.
Image Credit: Wize Coffee Leaf
Trend Themes
1. Waste-reducing Beverages - Businesses can explore alternative ingredients such as repurposing by-products to reduce waste and offer environmentally conscious products.
2. Naturally Sweetened Beverages - There is a growing demand for naturally sweetened beverages with lower sugar content, creating an opportunity for businesses to offer healthier and more natural options.
3. Functional Beverages - Consumers are seeking functional health benefits in their beverages, which presents an opportunity for businesses to explore the use of ingredients such as coffee leaf that are rich in antioxidants and lightly caffeinated.
Industry Implications
1. Food and Beverage - Companies can explore repurposing by-products like coffee leaves to create new products that reduce waste and appeal to consumers seeking more sustainable options.
2. Agriculture - The coffee industry has an opportunity to find new uses for coffee leaves, creating another potential revenue stream and reducing waste in the production process.
3. Health and Wellness - The use of ingredients like coffee leaves that are rich in antioxidants and lightly caffeinated can provide an opportunity for health and wellness companies to create functional beverages with added health benefits.
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