Woot.com is a shopping site known for the irreverent descriptions of the single product that is on sale for one day at their website. They have taken their wise-guy attitude and applied it to their ad campaigns.
Woot.com is now advertising with Google next to searches for stock prices with an unusual approach: "Before you jump out a window, why not spend your remaining dollars with Woot?" and "You're broke, so what? You can live your life without gadgets, but you really call that living?"