Illusory Wire Shelves

The 'Field' Bracket by Dmitry Kozinenko Uses Cables to Hold Objects

Dmitry Kozinenko is the talent designer behind the illusory 'Field' wire shelves that creatively make objects look suspended with carefully placed wire cutouts. The metal framework design holds the objects in place while giving the appearance that the shelf is almost floating in space.

The design of the 'Field' shelf makes use of negative space by opting to use metal rods to create the framework, instead of more solid planks of wood or other materials. THe rods are bent into different shapes to create rectangular pockets to house items such as books, magazines, vases and more. From the front the rods look straight creating the illusion of floating, but it is only to the side that consumers are able to see that the rods are bent into different shelves and ledges.

Illusory Wire Shelves
Disruptive innovation opportunity: Develop wire shelves that use negative space to create the illusion of objects floating, offering a unique and visually striking storage solution.
'field' Bracket Design
Disruptive innovation opportunity: Design metal frameworks using rods bent into different shapes to create visually appealing storage pockets, revolutionizing conventional shelving systems.
Creative Use of Negative Space
Disruptive innovation opportunity: Explore the use of negative space in furniture design to create visually stunning and space-saving storage solutions.

Who This Affects Most

Furniture Manufacturing
Disruptive innovation opportunity: Incorporate illusory wire shelves and the creative use of negative space into furniture manufacturing to offer customers unique and eye-catching storage options.
Interior Design
Disruptive innovation opportunity: Use the 'Field' bracket design concept to create visually striking storage solutions for interior design projects, revolutionizing the way objects are displayed and stored.
Home Decor
Disruptive innovation opportunity: Embrace the concept of illusory wire shelves and creative use of negative space to develop innovative and visually appealing home decor products that stand out in the market.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 85%
Activity 87%
Freshness 8%