Despite the dropping temperatures, many runners aren't prepared to put the sport to rest over the holiday season, which is why Asics launched its 'Winterized Pack' for Fall/Winter 2020.
The capsule collection spotlights the brand's 'GEL-LYTE III,' 'GEL-QUANTUM 180 5,' and 'GEL-NANDI HI,' offering silhouettes that are suitable for everything from getting in a run around the city, to hitting a trail where extra ankle support and traction is much needed. To help athletes make it through their coldest winter runs, Asics updates the silhouettes with GORE-TEX—making the material resistant to water, while still maintaining the lightweight and comfortable designs.
The Winterized Pack is available from Asics international retailers, such as the OVERKILL web store.
Image Credit: Asics
What Makes This Trend Stand Out
- Winterized Running Shoes
- Brands can explore using innovative materials like GORE-TEX to create winterized versions of their existing shoe lines.
- Season-specific Sportswear
- Athletic brands can create season-specific capsule collections to cater to the needs of consumers during harsh weather conditions.
- Multi-purpose Sports Gear
- Companies can offer shoes that cater to multiple terrains and activities to offer more value to customers.
Sectors Adopting This
- Athletic Footwear Industry
- The footwear industry can look into creating winterized versions of their existing shoe lines to cater to consumers who do not want to let weather conditions impede their workout routines.
- Sportswear Industry
- Sportswear manufacturers can offer season-specific capsule collections to provide comfort and protection to consumers during harsh weather conditions.
- Outdoor/sports Industry
- Companies that design outdoor or multi-purpose sports gear can provide customers with shoes that are suitable for multiple terrains and activities.
