'Stüssy,' the United States-based underground streetwear company, has debuted its newest line of winter-ready streetwear for 2021. This line features a variety of clothing types including hoodies, crewnecks, tees, sleeveless shirts, and long-sleeve shirts. The short and long sleeve tees are made of 100% cotton, while the hoodies and crewnecks use 20% polyester.
The items in this line are designed in a similar fashion to the merchandise that musicians sell on a tour, giving this collection the name 'World Tour.' The shirts and sweaters have the name Stüssy stylized in cursive at the top, and various locations written along the center of the shirt. The front of the apparel features large city names in a uniform text, such as Tokyo and Paris, and the back of the clothing features locations in a more stylized text, such as Bronx and Brooklyn. This clothing line is available in white, red, yellow, and black, with some specific products available in off-yellow and various shades of blue.
The World Tour style is a love letter to the brand's fans, as it notes some of the locations with the largest fanbases for Stüssy's underground style.
Image Credit: Stüssy
Key Themes Behind This Trend
- Streetwear World Tour
- Opportunity for brands to create streetwear lines inspired by a world tour design aesthetic.
- Winter-ready Streetwear
- Opportunity for streetwear brands to create winter-ready clothing lines suitable for cold weather.
- Luxury Streetwear
- Opportunity for streetwear brands to incorporate high-end materials such as cashmere or leather into their designs for a luxury line of streetwear.
Where This Applies
- Apparel
- Streetwear brands can expand their product offerings with winter-ready clothing suitable for all regions.
- Music Merchandise
- Musician merchandise lines can adopt a world tour design aesthetic or partner with streetwear brands to create merchandise suitable for both music fans and streetwear enthusiasts.
- Luxury Fashion
- Luxury fashion brands can explore opportunities to incorporate streetwear design elements into their collections to tap into the growing popularity of streetwear fashion.
